Grande Prairie, AB • Muskoseepi Park
Events: 21K · 10K · 5K · 1K
While we outline several generic levels of support below, we prefer to work with you to create a tailored campaign that aligns with your goals and delivers measurable impact.
Why Partner with Us
The second annual Swan City Half Marathon is a celebration of health, fitness, and community in Grande Prairie—bringing together athletes of all levels while raising awareness and funds for the Grande Prairie Fire Fighters Charity.
- Direct exposure to engaged participants and spectators
- Positive public relations and media visibility
- Product sampling and coupon distribution
- Year-round digital reach across email and social
At-a-Glance Benefits
- Pre-event email, web, and social media promotion
- On-site expo activation and signage
- Branded content pre, during, and post event
- Mentions by race announcers and inclusion in newsletters
The Run
We want to connect our audience with YOU. Whether participants are on-site or following along digitally, you’ll benefit from access to our 60,000+ email list and segmentation opportunities to reach your market.
Our Audience
- 66% Male / 34% Female
- Median Age: 36
- Average Income: $170,000
- 87% travel with 1–2 companions
- 66% spend 2 nights in the region
*Data compiled from respondents in the 2024 Jasper Gran Fondo & Multisportscanada participant database.
We Can Offer
- Pre-event exposure across channels
- Brand awareness in virtual & on-site spaces
- Direct messaging to targeted attendees
- On-site engagement & insights
- Branded content before & after race day
Sponsorship Levels & Customization
Packages are fully customizable. Use the outlines below as a starting point—then let’s tailor deliverables to your objectives and budget.
Title Sponsor — Category Exclusive & Naming Rights
- Naming rights across the event weekend
- Branding on all event merchandise
- Premier Expo Booth placement
- 25 complimentary entries
- Right to use the race name & logo
- Recognition by announcers throughout the event
Presenting Sponsor — Event-Wide Co-Branding
- Logo across website, ads, press, signage & emcee scripts
- Expo booth placement
- 15 complimentary entries
- Product/coupon inserts in athlete packets
- Recognition by announcers on race day
Gold / Silver / Bronze — Flexible Support Tiers
- Product sampling opportunities
- Logo + web link on race page; inclusion in event emails
- Logo on volunteer & race shirts (size by tier)
- Verbal acknowledgements on race day
- Employee entry discounts
- Tiered media recognition across materials
Event Sponsorships — 10K, 5K, 1K, Expo
- Naming rights to a specific event (first-come, first-serve)
- Logo on merchandise & print materials
- Banner placement at start/finish
- 10 complimentary entries
- 3 dedicated social promotions + newsletter feature
- Promotional emails to 50k+ athletes; race-day announcer mentions
Unique Event Items — Bibs, KM Markers, Water Stations
- Race Bibs (limited to 4 sponsors)
- Kilometre Markers branding
- Water Stations & Expo Booth activations
Our Charity Partner
The Grande Prairie Fire Fighters Charitable Foundation (GPFFCF) supports families and individuals in need across Grande Prairie. 100% of funds raised stay in the community.
Participants can join the Run for Charity category—receiving a reduced entry fee in exchange for fundraising a minimum of $300 for GPFFCF.
About MultiSportsCanada
Established in 1995, MultiSportsCanada is Western Canada’s premier sports events management company. We’ve produced 300+ events—including the Vancouver Triathlon in Stanley Park and the Jasper Canadian Rockies Half Marathon—specializing in world-class triathlons and running events.
With an engaged community of 64,000+, we promote partners through direct email campaigns, social media, and event website branding year-round.
Contact Us
Trevor Soll
Event Director, MultiSportsCanada
Source: Swan City Half sponsor deck (2025). Details adapted for web presentation.